Project Summary

While working as the Customer Experience & Marketing Manager for Sunburst Digital Learning, they made the decision to update an outdated website built in Wix to a more modern and responsive website built in WordPress.

• WordPress website design
• eCommerce
• Copywriting
• Search engine optimization

The process of updating the website involved a complete audit of all existing pages and updating the content to reflect the latest data, research and changes made to the typing program.

There was extensive keyword and competitor research done to ensure proper on page SEO. To increase the "content footprint" of the website, we added a new blog area and support knowledge base that were not on the previous website.

One unique requirement involved making sure their Homeschool version of the typing program was available to purchase through the website. The solution required setting up an eCommerce store and ensuring that customer accounts were created in the program when a successful purchase was completed.

The Type to Learn website is one of the main lead generation tool for Sunburst Digital Learning, and the updated website allowed it to rank higher on Google, provide a better user experience, and convert more visitors to leads.