Many Times Your Website is the First Branding a Customer Sees

There is no getting around it these days, your business needs a website. Your website is the foundation of just about all other digital marketing. No longer can you get away with using a Facebook or Google business page as your source of business information. If you do not have a website yet, that should be a priority in your digital marketing roadmap. However, it’s more likely you already have a website, but is it performing to your expectations? Is it getting found by customers? Is it converting a visitor into a lead? Are you tracking the effectiveness of your landing pages and forms? Simply having a website online is no longer enough.

Keys to an Effective Website

In order for your website to be effective, it needs to have these three minimum requirements. Additional requirements may be needed depending on your industry or goals, but if you’re website does not check off these boxes, it needs immediate attention.
  • It must be responsive. A responsive website automatically adjusts its layout and design so your site looks good and functions properly on all screen sizes, from an old iPhone SE to an 80” smart TV. With mobile searching skyrocketing in the past few years, responsive design is no longer optional, it is a must-have.
  • It must be built with User Experience (UX) in mind. UX is understanding how a prospect is navigating and using your website. Every image, call to action, piece of content and button color can either advance their journey toward your goal or detract from it. You must make sure your website is built with the principles of good UX in mind.
  • It must load quickly. A website that takes longer than 3 seconds to load increases the bounce rate by 30%. Fast load times not only create a good user experience, but page load speed is now a ranking factor on Google and cannot be ignored.

Web Technologies Used

  • Responsive HTML5 , CSS3 and SASS
  • CSS frameworks such as Bootstrap, Foundation or Tailwind
  • Javascript and Javascript frameworks such as jQuery, Angular and Vue.js
  • PHP and MySQL
  • WordPress CMS
  • Self-hosted website builders such as Squarespace or Webflow
  • We can work with any website hosting company, such as GoDaddy, Hostgator, Siteground, Bluehost, etc.
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