Project Summary

After the new WordPress website was built for Type to Learn, the marketing focus shifted to ways we could generate more leads or increase the lead conversion rate.

• Content marketing
• Copywriting
• Email marketing & automation
• Graphic design

The first step was creating resources that our customers would find value in. Additional examples of content are below, but the focus of this project is a eBook we called "4 Reasons You Need a Typing Curriculum in Elementary School".

Once the eBook PDF was created, there were additional assets that needed to be created as well:

• A custom landing page for downloading the eBook, which could be used from social media, emails and ads.
• A website popup banner to capture visitor information in order for the to download the eBook.
• An email series that emailed them a link to download the PDF, as well as follow up emails to share additional resources.
• A blog article briefly outlining the eBook content, with links to the landing page to download.

Since launching in March of 2023, the eBook as been downloaded over 300 times. Filtering out student downloads (to whom we don't send further marketing), that comes out to approximately 5 or 6 new leads every month.

Content such as eBooks and infographics may help generate new leads, but they also showcase your knowledge on a subject area or authority in an industry, which helps build your brand.