Full Service Digital Marketing
How We Approach Digital Marketing
Initial Consultation
Our free consultation will be to discuss your current digital marketing strategy and existing tools, where you may need improvement, what your business goals area and what sort of budget you have for marketing. With this information we can determine if Casting Nets Digital Marketing will be a good fit and be able to help your business.
Customer Research
Step 1 of building a digital marketing plan for your business is to understand your ideal customer and how your customers currently interact with your business. This may involve building customer personas and/or mapping out your customer journey. We will analyze any existing data you may have to try and understand who we are targeting and the best ways to do that.
Develop a Plan
Once we know who we're targeting we can build out a custom marketing strategy. This could be a fully integrated marketing campaign designed to reach your ideal customer with the right message at the right time. Or we may simply update your existing marketing efforts. Our customized solutions ensure you're not wasting money on unnecessary projects.
Create, Review and Test
After we have a plan, we begin developing the creative and marketing assets. This could be a website, emails, a logo or simply blog content. Whatever it is, we create a version for review and then meet to discuss changes. Once the assets are approved, we will launch them to public. This may include running A/B tests to ensure our creative and messaging are performing well.
On Going Maintenance
While we can provide training to you and your staff so you're able to maintain and monitor your digital marketing strategy, we are also available to help maintain your marketing ecosystem as well. This may include keeping your website up-to-date, monitoring emails and making improvements, analyzing data and making suggestions, or creating new content every month. We can build a custom maintenance plan to ensure your marketing never stops working.
Remember! We Build Custom Solutions
The process outlined above is extensive and ideal for businesses looking for a fully integrated digital marketing strategy. However, we understand that may be overkill for a small business or small budgets.
Every service we offer can also be completed as a one-off project to supplement your existing marketing, rather than building a full marketing strategy. We will still meet to discuss your needs and take care in understanding your goals and your customers prior to recommending any course of action.
We understand not all businesses can afford to execute a full digital marketing strategy right away. That’s okay! We want to develop a relationship with you, understand your business, and be there to help as your company grows.