While Casting Nets Digital Marketing can do many things in house or with our network on trusted contractors, there are a handful of services we don’t have the time or resources to offer our customers.
When it comes to developing your digital marketing strategy, all the strategies listed below are still considered and recommended if we think they are necessary for success. Casting Nets may be able to help with smaller projects in these areas, but for larger projects or long-term management, we feel more confident in a third-party helping you. We can help you find the right company or freelancer to perform the work and can help manage the project if you’d like to have an expert involved.
Video and animation are an integral part of digital marketing in today’s culture. Almost everyone is consuming video content at some point throughout the day, including your customers. It’s important to utilize video as much as possible in your marketing strategy, but consistent, high-quality video production takes special skills and program knowledge that are best left to professional video creators.
We will help you understand if and why video is important (or not) for your business, whom to target and how. We can even create small videos for you to get started. But when it comes to on-going, consistent creation of video for your YouTube channel or social media, there are better companies that can provide that service for you.
Social media marketing can be a big part of your marketing budget depending on your audience. But managing social media requires daily attention to create and post new content, review and respond to comments or messages and analyze the engagement data.
Our team can help build a social media marketing strategy for you, as well as design some creative assets to get you started. However, managing your accounts on a daily basis will be the responsibility of your internal team or a third party.
Search and social ads can be an effective part of your digital marketing strategy, but it’s important your ads (and your money) are managed by an expert who understands ad optimization and audience segmentation. We feel a third party company with more expertise and knowledge of advertising platforms would make your dollar go further.
We can set up basic Google Ad campaigns for you and have had success with these in the past. However, managing large campaigns across multiple platforms requires almost daily attention, which we would prefer to have managed by a dedicated company.
Our job from an advertising perspective is to make sure that leads and conversions are captured and tracked appropriately so you can clearly see if your ad dollars are creating a return on the investment. We can help design digital or print advertisements as you may need and be available to ensure the third party is making good decisions on your behalf.
Our primary goal is to help your business succeed, however that may be. If any of these services is what we think your business needs, we are happy to help as much as we can and refer you to a quality third party who can complete the job.